Friday, 6 February 2009

Research shows.....

....that people who eat a low-fat breakfast like Special K are more likely to be slimmer than those who don't.

So states the Special K advert. I wonder whether the researchers used a control group who ate a high-fat breakfast? Somehow, I doubt it. I eat a high-fat breakfast, if you look at the Blog post immediately below this one and I am slimmer than when I didn't eat breakfast. Skipping breakfast causes low blood glucose, which encourages over-eating later-on. Therefore, people who eat breakfast are more likely to be slimmer than those who don't.

That's the problem with "Research". It usually shows what people want it to show. By omitting control groups, such research is utterly worthless. While I'm on a mini-rant, "Clinically proven" is another phrase often bandied about in advertisements. I have news for you. Clinical studies can only disprove something. The best that a clinical study can do is provide evidence that something is beneficial to some or most of the people in the study only. It cannot be extrapolated to the rest of the population.


Rosso said...

Well I've given up on anything Kelloggs. They just have too many nasties mixed into their foodstuff to make them look and taste more appealing.

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