....that Alpro Soya is full of soya bean goodness. Yes, it's another TV advert! I saw it loads of times in the ad-breaks of a programme I was watching on ITV Player. It looks like Alpro aren't allowed to tell us that their soya (soy in just about every other country) milk is full of soya bean goodness, so they have to use argumentum ad verecundiam/ipse dixit.
Alpro. A tasty blend of water, organic soya beans and concentrated organic apple juice. Watch out for all that sugar. You don't want to become addicted, or get tooth decay!
So, do you trust mum? I would rather trust Drew Price BSc, MASc HFI (ACSM).