Kelloggs Special K Cracker Crisps.

At home, I watch TV on my lap-top with ad and script-blocking plugins. As a result, I don't see any adverts on commercial TV, YouTube etc.

While visiting mum today, the TV was set to a commercial channel. During an ad break, there was an advert for Kelloggs Special K Cracker Crisps, with the following tag-line (emphasis mine):- Introducing New Special K Cracker Crisps, the deliciously moreish savoury snack that you can feel good about.

A serving (21 crisps weighing ~23g) provides only 95kcals. A box contains 100g which provides 413kcals. I wonder how many people will be able to stop after eating 21 of these crisps?

Walkers salt & vinegar crisps contain the following ingredients:- Potatoes, Sunflower Oil (25%), Rapeseed Oil, Salt & Vinegar Seasoning, Salt & Vinegar Seasoning contains: Flavouring, Dried British Vinegar, Salt, Citric Acid, Sugar, Potassium Chloride, Yeast Extract.

Kelloggs Special K Cracker Crisps S & V contain the following ingredients:- Tapioca Starch, Dried Potato, Wheat Flour, Salt & Balsamic Vinegar Seasoning (Lactose {from Milk}, Sugar, Acidity Regulator {Sodium Diacetate}, Salt, Flavourings (contains Barley), Sea Salt, Citric Acid, Balsamic Vinegar Powder, Rapeseed Oil, Dried Tamarind Extract, Yeast Extract, Black Pepper, Stabiliser {E450a}, Antioxidant {E304}), Sunflower Oil, Maize Flour, Oat Fibre, Salt, Emulsifier (E471).

With food engineering like that, I'm sure that they'll sell like hot cakes. Here's my opinion on how the fight against the obesity epidemic is going...